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Marketing Communications: Integrating Offline and Online with Social Media: An

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Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
Title
Marketing Communications: Integrating Offline and Online with So
ISBN
9780749442651
Publication Year
2004
Type
Textbook
Format
Paperback
Language
English
Publication Name
Marketing Communications: Integrating Offline and Online with Social Media
Item Height
246mm
Author
Jonathan Taylor, Pr Smith
Publisher
Kogan Page LTD
Item Width
189mm
Subject
Marketing, Business
Number of Pages
704 Pages

About this product

Product Information

Since it was first published in 1993, Marketing Communications has rapidly established its popularity amongst students and practitioners alike. The author's original and youthful approach is considered a refreshing alternative to the regular stuffy, prescriptive textbooks. This new edition will not disappoint. It's absolutely up-to-the minute with the latest marketing buzz - revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full supporting materials for lecturers. Jonathan Taylor contributes fresh insight drawing on his high profile ad agency experience.

Product Identifiers

Publisher
Kogan Page LTD
ISBN-13
9780749442651
eBay Product ID (ePID)
88973153

Product Key Features

Author
Jonathan Taylor, Pr Smith
Publication Name
Marketing Communications: Integrating Offline and Online with Social Media
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2004
Type
Textbook
Number of Pages
704 Pages

Dimensions

Item Height
246mm
Item Width
189mm

Additional Product Features

Title_Author
Jonathan Taylor, Pr Smith
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 724498118