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eBay item number:116454668250
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Selling Today
- Title
- Selling Today
- EAN
- 9780136169895
- ISBN-10
- 0136169899
- ISBN
- 9780136169895
- Subtitle
- Partnering to Create Value Plus 2019 Mylab Marketing with Pearson
- Edition
- 14th ed.
- Release Date
- 07/22/2019
- Release Year
- 2019
- Country/Region of Manufacture
- US
- Genre
- Business & Finance
About this product
Product Identifiers
Publisher
Pearson Education
ISBN-10
0136169899
ISBN-13
9780136169895
eBay Product ID (ePID)
3038303875
Product Key Features
Language
English
Publication Name
Selling Today : Partnering to Create Value Plus 2019 Mylab Marketing with Pearson EText -- Access Card Package
Subject
General, Sales & Selling / General
Publication Year
2019
Type
Textbook
Subject Area
Transportation, Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
51.2 Oz
Item Length
11.1 in
Item Width
8.7 in
Additional Product Features
Edition Number
14
Intended Audience
College Audience
Table Of Content
Part 1: Developing a Personal Selling Philosophy 1. Relationship Selling Opportunities in the Information Economy 2. Evolution of Selling Models That Complement the Marketing Concept Part 2: Developing a Relationship Strategy 3. Ethics: The Foundation for Partnering Relationships That Create Value 4. Creating Value with a Relationship Strategy 5. Communication Styles: A Key to Adaptive Selling Today Part 3: Developing a Product Strategy 6. Creating Product Solutions 7. Product-Selling Strategies That Add Value Part 4: Developing a Customer Strategy 8. The Buying Process and Buyer Behavior 9. Developing and Qualifying Prospects and Accounts Part 5: Developing a Presentation Strategy 10. Approaching the Customer with Adaptive Selling 11. Determining Customer Needs with a Consultative Questioning Strategy 12. Creating Value with the Consultative Presentation 13. Negotiating Buyer Concerns 14. Adapting the Close and Confirming the Partnership 15. Servicing the Sale and Building the Partnership Part 6: Management of Self and Others 16. Opportunity Management: The Key to Greater Sales Productivity 17. Management of the Sales Force Appendix 1: Reality Selling Today Role Plays and Video Scenarios Appendix 2: CRM Reports Appendix 3: Selling Today
Synopsis
For courses in Sales and Personal Selling. Utilize cutting-edge personal selling techniques to navigate the information revolution era Selling Today: Partnering to Create Value helps you understand the value of developing personal selling skills by exposing you to a personal selling academic theory, role play scenarios, and real¿-world applications and ethical dilemmas. With the largest number of "learn by doing" materials available in any personal selling text, the 14th Edition offers tools to strengthen your learning process. As the developed nations of the world transition from a production focus to a sales ¿and¿ service focus, this cutting-¿edge new edition prepares you to succeed as a member of a new generation of businesspeople. MyLab Marketing MyLab(tm) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, you practice what you learn, test your understanding, and pursue a personalized study plan that helps you better absorb course material and understand difficult concepts., For courses in Sales and Personal Selling. Utilize cutting-edge personal selling techniques to navigate the information revolution era Selling Today: Partnering to Create Value helps students understand the value of developing personal selling skills by exposing them to a personal selling academic theory, role play scenarios, and real¿-world applications and ethical dilemmas. With the largest number of "learn by doing" materials available in any personal selling text, the 14th Edition offers instructors teaching tools to strengthen the student learning process. As the developed nations of the world transition from a production focus to a sales ¿and¿ service focus, this cutting-¿edge new edition prepares students to succeed as members of a new generation of businesspeople. MyLab Marketing MyLab(tm) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts., For courses in Sales and Personal Selling. Utilize cutting-edge personal selling techniques to navigate the information revolution era Selling Today: Partnering to Create Value helps you understand the value of developing personal selling skills by exposing you to a personal selling academic theory, role play scenarios, and real -world applications and ethical dilemmas. With the largest number of "learn by doing" materials available in any personal selling text, the 14th Edition offers tools to strengthen your learning process. As the developed nations of the world transition from a production focus to a sales and service focus, this cutting- edge new edition prepares you to succeed as a member of a new generation of businesspeople. MyLab Marketing MyLab(TM) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, you practice what you learn, test your understanding, and pursue a personalized study plan that helps you better absorb course material and understand difficult concepts., NOTE This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of MyLab(TM) and Mastering(TM) platforms exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab and Mastering platforms. For courses in Sales and Personal Selling. This package includes MyLab Marketing. Utilize cutting-edge personal selling techniques to navigate the information revolution era Selling Today: Partnering to Create Value helps you understand the value of developing personal selling skills by exposing you to a personal selling academic theory, role play scenarios, and real -world applications and ethical dilemmas. With the largest number of "learn by doing" materials available in any personal selling text, the 14th Edition offers tools to strengthen your learning process. As the developed nations of the world transition from a production focus to a sales and service focus, this cutting- edge new edition prepares you to succeed as a member of a new generation of businesspeople. Personalize learning with MyLab Marketing MyLab Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, you practice what you learn, test your understanding, and pursue a personalized study plan that helps you better absorb course material and understand difficult concepts. 0134611055 / 9780134611051 Selling Today: Partnering to Create Value, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package Package consists of: 0134478347 / 9780134478340 Selling Today: Partnering to Create Value, Student Value Edition 0134479955 / 9780134479958 MyLab Marketing with Pearson eText -- Access Card -- for Selling Today: Partnering to Create Value
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VAT number: GB 864154811
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Seller feedback (766,821)
- g***w (983)- Feedback left by buyer.Past monthVerified purchaseThank you again
- g***w (983)- Feedback left by buyer.Past monthVerified purchaseThank you again !!
- g***w (983)- Feedback left by buyer.Past monthVerified purchaseThank you again !!!