Media Design : The Practice of Communication Technologies by Terre Rosner and...

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
ISBN
9780130610287
Category

About this product

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0130610283
ISBN-13
9780130610287
eBay Product ID (ePID)
2431536

Product Key Features

Number of Pages
192 Pages
Publication Name
Media Design : the Practice of Communication Technologies
Language
English
Subject
Desktop Applications / Desktop Publishing, Media Studies, Telecommunications, Interactive & Multimedia
Publication Year
2003
Type
Textbook
Subject Area
Computers, Technology & Engineering, Social Science
Author
Terre Rosner, Jacqueline M. Layng
Format
Trade Paperback

Dimensions

Item Height
0.3 in
Item Weight
13.6 Oz
Item Length
10 in
Item Width
8 in

Additional Product Features

Intended Audience
College Audience
LCCN
2002-037078
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
621.382
Table Of Content
1. Media Harmony. 2. The Medium Is Message? 3. Perception. 4. Visual Technology. 5. Audio Technology. 6. Digital Video. 7. Digital Presentations. 8. Graphic Design for the WWW. 9. Default Design.10. New Technology.
Synopsis
This timely new book provides practical information, supported by theory, on how to use print, audio, and video technology in designing mediated messages., For courses in Desktop Publishing, Visual Communication, or Graphics Programs. This book consists of applying known and accepted design concepts to varied new technologies being used in today's society. This text introduces both teacher and student to new technologies and the proper use of technology in the communications process. The chapters cover both the theory and practice of technology as a communication tool. Another important feature of this book is that it explains and models the proper design principles, which are being sorely ignored in the current use of communication technology. Finally, we provide practical instances and supply examples the instructor can use in class to demonstrate the proper and improper use of the technology.
LC Classification Number
TK5101.L367 2004

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