Train of Thoughts: Design the Effective Web Experience Lenker PB Book Web Design

RetrogradeMN
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Condition:
Good
“Great pre owned condition. Little sign of use and no damage noted. See photos for details.”
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Located in: Pine City, Minnesota, United States
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eBay item number:116143229767

Item specifics

Condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See all condition definitionsopens in a new window or tab
Seller Notes
“Great pre owned condition. Little sign of use and no damage noted. See photos for details.”
Binding
Paperback
Product Group
Book
Weight
2 lbs
IsTextBook
No
Subject
Web Design
Level
Beginner
ISBN
9780735711747
Category

About this product

Product Identifiers

Publisher
New Riders Publishing
ISBN-10
0735711747
ISBN-13
9780735711747
eBay Product ID (ePID)
102776746

Product Key Features

Number of Pages
352 Pages
Publication Name
Train of Thoughts : Designing the Effective Web Experience
Language
English
Subject
Web / Design
Publication Year
2002
Type
Textbook
Subject Area
Computers
Author
John C. Lenker
Format
Trade Paperback

Dimensions

Item Height
0.9 in
Item Weight
43.7 Oz
Item Length
9.1 in
Item Width
9 in

Additional Product Features

Intended Audience
Trade
LCCN
2001-092826
Reviews
Editorial Reviews Dr. Paul Bieganski, Technology Strategist, CTO, Net Perceptions "In this eloquent and well-designed book, Lenker charts a new path toward conceptually rich and intellectually meaningful Web experiences." Lynda Weinman, Author and Educator "Lenker's book is thoughtful and provoking. It challenges your assumptions and guides you to produce better sites." Dr. Michael Allen, Creator of Authorware; CEO, Allen Interactions Inc. "I've gathered valuable insights from Lenker's writing that will help me in my work to lead multimedia development efforts." Richard Jackson Harris, Professor of Psychology, Kansas State University "This insightful guide to constructing web sites does what is often neglected-seriously consider the psychology of the web user"
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
005.7/2
Table Of Content
I. UNDERSTANDING WEB EXPERIENCE DESIGN. The Tenacity of Inadequate Usability StandardsBreaking with the Status Quo. 1. Users' versus PeopleUnderstanding What Motivates Online Behavior. 2. Affecting OutcomesConverting Motivation into Online Results. 3. Composing NotionsMaking Online Information Meaningful. 4. Patterns of AnticipationThe Art of Flowstem Development. 5. Productive OriginalityUnderstanding the Role of Creativity Online. 6. The Time/Screen-Space ContinuumDesigning Perceptually Experiential Media.II. USING SPEED TO SUCCEED WITH EXPERIENCE DESIGN. Process ConfusionWhat They Probably Didn't Teach You in Process 101. 7. Strategy FormulationReconciling Stakeholder Needs. 8. Iterative ExecutiveExploring Cycles of Planning, Execution, and Evaluation. 9. DeploymentThe Real Work of the Final Phase of a Project.10. Artfulness in Creative Execution-Doing Due Diligence.Index.
Synopsis
This title explores the other side of the usability debate - why rejection of design can be just as ineffective as frivolous design. It teaches how to bring the principles of human psychology, creativity and understanding to website design. The author demonstrates creative methods for constructing bandwidth efficient sites that also connect with the user in the most satisfying way. The website includes Flash animated illustrations of the concepts discussed, as well as articles that correspond to each chapter., Is creativity the enemy of usability? How do you judge the success of a person's experience interacting with a web enterprise? Is the effectiveness of an online resource defined only by how "usable" it is? In Train of Thoughts , web strategy and design consultant John C. Lenker Jr. provides insight into how web enterprises must interact with people to be successful in the twenty-first century. Train of Thoughts is non-technical and written not only for web designers and developers, but also for any stakeholder in a web enterprise that has a vested interest in ensuring that their online resources become more meaningful and valuable. In this book, you'll learn to understand what motivates people's online behavior and then convert that motivation into online results; communicate with people effectively online so that they really understand what the value proposition of an online resource is; combine forward-thinking information design techniques with systems that pave experiential pathways for people to journey along in pursuit of their interests and goals; properly employ personalization to build relationships; understand the true role of creativity online; uncover screen-space designs that aid and inspire the mind; reconcile business objectives with stakeholder needs; approach process in a way that keeps projects on time, on budget, and on target; create online resources that actually work when they're completed; and actualize creative vision appropriately for the web.
LC Classification Number
TK5105.888.L465 2002

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RetrogradeMN

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We are a small, family run business based in Minnesota. My husband and children enjoy helping with procurement, marketing and shipping. We appreciate the opportunity to work together. We love saving ...
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