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Framework for Marketing Management by Kotler, Philip, Keller, Kevin in Used - G
US $105.98
ApproximatelyRM 448.95
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages.
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Located in: 02048, United States
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Estimated between Mon, 11 Aug and Thu, 14 Aug to 94104
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eBay item number:115506014762
Item specifics
- Condition
- Book Title
- Framework for Marketing Management
- ISBN
- 9780133871319
- EAN
- 9780133871319
About this product
Product Identifiers
Publisher
Pearson Education
ISBN-10
0133871312
ISBN-13
9780133871319
eBay Product ID (ePID)
208638844
Product Key Features
Number of Pages
360 Pages
Publication Name
Framework for Marketing Management
Language
English
Publication Year
2015
Subject
Marketing / General
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.3 in
Item Weight
18.6 Oz
Item Length
9 in
Item Width
7.4 in
Additional Product Features
Edition Number
6
Intended Audience
College Audience
LCCN
2014-044334
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.8
Table Of Content
Brief Contents I: Understanding Marketing Management Defining Marketing for the New Realities Developing and Implementing Marketing Strategies and Plans Capturing Marketing Insights and Forecasting Demand II: Connecting with Customers Creating Long-term Loyalty Relationships Analyzing Consumer and Business Markets III: Building Strong Brands Identifying Market Segments and Targets Crafting the Brand Positioning Creating Brand Equity and Driving Growth IV: Shaping the Market Offerings Setting Product Strategy and Introducing New Offerings Designing and Managing Services Developing Pricing Strategies and Programs V: Delivering Value Designing and Managing Integrated Marketing Channels Managing Retailing, Wholesaling, and Logistics VI: Communicating Value Designing and Managing Integrated Marketing Communications Managing Digital Communications Managing Mass Communications Managing Personal Communications VII: Managing the Marketing Organization for Long-Term Success Conducting Marketing Responsibly in the Global Economy
Synopsis
Key Benefit: For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management , a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text. Key Topics: Defining Marketing for the New Realities; Developing and Implementing Marketing Strategies and Plans; Capturing Marketing Insights and Forecasting Demand; Creating Long-term Loyalty Relationships; Analyzing Consumer and Business Markets; Identifying Market Segments and Targets; Crafting the Brand Positioning; Creating Brand Equity and Driving Growth; Setting Product Strategy and Introducing New Offerings; Designing and Managing Services; Developing Pricing Strategies and Programs; Designing and Managing Integrated Marketing Channels; Managing Retailing, Wholesaling, and Logistics; Designing and Managing Integrated Marketing Communications; Managing Digital Communications; Managing Mass Communications; Managing Personal Communications; Conducting Marketing Responsibly in the Global Economy Market This book is a primer for those looking for a succinct marketing management title., For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management , a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
LC Classification Number
HF5415.13.K636 2016
Item description from the seller
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Seller feedback (220,921)
- o***e (961)- Feedback left by buyer.Past monthVerified purchaseAwesome seller. Thank you
- n***n (906)- Feedback left by buyer.Past monthVerified purchaseExcellent seller, very fast shipping, well packaged for protection, item was better than described, packing slip included, very professional, highly recommend, seller A++++_
- u***t (1564)- Feedback left by buyer.Past monthVerified purchaseBeautiful