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Marketing Strategy: A Decision-Focus
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Condition:
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A book with obvious wear. May have some damage to the cover but integrity still intact. The binding may be slightly damaged but integrity is still intact. Possible writing in margins, possible underlining and highlighting of text, but no missing pages or anything that would compromise the legibility or understanding of the text.
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eBay item number:114244903813
Item specifics
- Condition
- MPN
- 421/BLR/669P 903
- ISBN
- 9781259010903
- Publication Year
- 2013
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Marketing Strategy: a Decision-Focused Approach
- Item Height
- 255 mm
- Publisher
- Mcgraw-Hill Education
- Item Width
- 201 mm
- Subject
- Management, Marketing
- Item Weight
- 678 g
- Number of Pages
- 384 Pages
About this product
Product Information
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-13
9781259010903
eBay Product ID (ePID)
148367521
Product Key Features
Publication Name
Marketing Strategy: a Decision-Focused Approach
Format
Paperback
Language
English
Subject
Management, Marketing
Publication Year
2013
Type
Textbook
Number of Pages
384 Pages
Dimensions
Item Height
255 mm
Item Width
201 mm
Item Weight
678 g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
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