Make sure your listing follows these guidelines.
What are the guidelines?
- Electronic books (e-books) listed in the Everything Else > Information Products category, using the Classified Ad format.
- Wholesale lists listed in the Everything Else > Information Products category, using the Classified Ad format.
- Listings for compilation or informational items containing any cross-category information.
- Combining a compilation or informational item as a bonus item with any other listing.
- Listings containing any specific brand names or keywords unless the listing is offering the brand-name product. (See also our search and browse manipulation policy.)
- Listings containing excessive keywords to describe the contents of a compilation or informational item.
- Offering information on how to either purchase specific items or receive them for free outside of eBay.
- Listings which include web addresses or links (for example, www.gotomyownwebsite.com) that enable buyers to purchase items outside of eBay. (See also our links policy.)
If your item is sent by email or is downloaded from a website, please also see our digitally delivered goods policy.
Activity on eBay is required to:
- Follow all applicable laws
- Respect the rights of third parties
- Follow the eBay User Agreement
- Follow this eBay policy
If activity doesn’t meet these requirements, eBay may take action consistent with applicable laws and the eBay User Agreement, and may even be legally required to do so. Such actions may include, as an example only: administratively ending listings or cancelling transactions, hiding or lowering the placement of listings in search results, lowering seller rating, restricting buying or selling, forfeiture of fees, loss of buyer or seller protections, restricting access to member communication and rating tools, removing feedback, and account suspension.
Why does eBay have this policy?
We're making sure that compilation and informational items are listed in the appropriate category so buyers know what they're getting. We're also trying to prevent the use of keyword spamming because it causes misleading search results. Keyword spamming is when sellers put unrelated words or details in their listings (such as brand names and pop culture terms) for maximum—but unfair—visibility in search results.