5 min article

Third-party endorsements policy

Third party logos, services, or representations that appear to validate, verify or claim trustworthiness of eBay members are not permitted on eBay. Further, while members may include elements of their eBay reputation (eg: feedback rating) in listings, members may not manipulate eBay information or make claims based on eBay reputation that are unverifiable by the buyer who is looking at the listing.

Activity on eBay is required to:

  • Follow all applicable laws
  • Respect the rights of third parties
  • Follow the eBay User Agreement
  • Follow this eBay policy

If activity doesn’t meet these requirements, eBay may take action consistent with applicable laws and the eBay User Agreement, and may even be legally required to do so. Such actions may include, as an example only: administratively ending listings or cancelling transactions, hiding or lowering the placement of listings in search results, lowering seller rating, restricting buying or selling, forfeiture of fees, loss of buyer or seller protections, restricting access to member communication and rating tools, removing feedback, and account suspension.

Some Examples


Guarantees of the transaction or item, but not the seller

  • “Satisfaction guaranteed or your money back”
  • “Protected transaction guaranteed to $25,000”

Seller confidence

  • “Buy with confidence! Check out my 1,000+ positive feedback”
  • “Member of the FDIC”

Not Permitted:

  • Seal that endorses a seller, for example “Trusted seller” or “Reliable seller” · Seal that manipulates eBay feedback, for example "100% positive feedback in authentic watches"

Why does eBay have this policy?

eBay does not verify the authenticity or trustworthiness of third party verification services. Therefore, third party endorsements of eBay members can create an unsafe marketplace. Manipulations of eBay’s reputation system (feedback system, etc.) may confuse or mislead buyers, which also can create an unsafe marketplace.

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