Yeezy Boost 700 V3

Since the beginning of Kanye West's partnership with adidas, he's had the goal of making his products affordable and accessible. A consistent flow of releases and restocks have been part of that strategy, but the Yeezy 700 model needed a price cut.

At $300, the original Yeezy Boost 700s and Yeezy Boost 700 V2s ventured closer to high-end designer prices rather than the usual under-$250 price sneaker collectors and average consumers typically pay for sneakers. At $200, the new Yeezy 700 V3 was $20 cheaper than the best-selling Yeezy Boost 350 V2, setting it up for success in the market.

Religion has always influenced Kanye's creative projects, but after re-devoting himself to God, that influence became more prominent in his sneakers. In 2019, West and adidas released a series of Yeezy Boost 350 V2s and 700 V3s featuring biblical names.

The original Yeezy 700 V3 released was named the "Azael" (FW4980), which translates to "Made of God" in Hebrew. Then, in April 2020, adidas released an all-black colorway named "Alvah" (H67799), which translates to "the exalted one" in Hebrew. The "Alvah" 700 V3s were made available in sizes for adults, kids and infants and were easier to acquire than the "Azael" release.

In August 2020, adidas followed up with a light blue colorway named "Arzareth" (G54850), which translates to "for those set apart" in Hebrew. This model was also released in full family sizing.

In November 2020, the "Safflower" (G54853) colorway was released, featuring different tones of yellow on the engineered mesh. It was initially named "Srphym," which likely translates to "Seraphim" (burning or fiery flying serpent). The colorway underwent a name change after backlash over the presumably negative religious reference.

A month later, adidas released the "Clay Brown" (GY0189) colorway. Originally named "Eremial," it translates to "archangel" in Hebrew. Although no negative connotations were associated with this style, it also received a name change due to the previous backlash.