Features of the Jordan 3 Retro OG Black Cement
Considered one of the most recognized sneakers of all time, the Air Jordan 3 introduced many firsts for the brand. First and foremost, Michael Jordan's third signature sneaker introduced the now-revered Jumpman logo—a silhouette of His Airness leaping through the air mid-dunk—that replaced the popular Wings logo found on the Jordan 1 and 2. It was a brand he could call his own, and a major selling point in his contract renewal with Nike.
The Air Jordan 3 also enlisted a new designer, Tinker Hatfield, already esteemed in the sneaker world and now considered a legend. Hatfield had designed the Air Max 1 and Air Trainer 1, so the introduction of visible Air technology into the Jordan line was a no-brainer. Hatfield worked closely with MJ to incorporate the superstar's vision into the designs. In addition to the Jumpman logo and visible Air, the Jordan 3 also introduced an eye-catching elephant skin print, softer leather and a mid-cut height—moving away from the then-trendy high-top style. The overall design borrows design elements from its famous predecessors, the Air Jordan 1 and 2.
How the Air Jordan III Almost Never Happen
There's the famous story of Michael Jordan almost signing with another brand, and then there's this one—where MJ almost ended his partnership with Nike. Jordan's original five-year deal with Nike yielded $500,000 per year, plus royalties, for a total estimated value of $7M. An early career injury in the Air Jordan 1—a broken foot—caused him to miss much of the '85-86 season and lose trust in Nike's ability to fulfill their promises. Jordan was looking for an out.
The meeting to present the new Air Jordan 3 was a make-or-break situation for the Nike x Jordan deal.
Tinker Hatfield played a significant role in keeping Michael on board, continually advocating for and protecting MJ's input in the design process. At a crucial meeting—the unveiling of the new Air Jordan 3 design—the Nike team reportedly waited four hours for Jordan to show up. It turns out he'd been on the golf course with new prospective partners. When MJ finally arrived, Hatfield knocked his socks off with the Air Jordan 3 prototype and an apparel line. And though it was Hatfield who saved the deal, Jordan's parents also influenced his decision, reportedly telling him that his actions were "embarrassing", recalling the influence they had on their son when he signed with the brand in the first place.
Jordan 3 Retro OG Black Cement 2018
The Jordan 3 Retro OG Black Cement, released on December 17, 2018, is made of tumbled leather and smooth leather. Max Air units provide cushioning in the heels, and encapsulated Air sole units deliver cushioning in the forefoot. Removable Durapontex sockliners help reduce heat buildup. These Jordans also feature a modified circular traction pattern on a solid rubber outsole. There is an injected TPR heel counter that improves lockdown as well as a changeable lacing system. The upper is black with grey at the collar and tongue. Elephant print decorates the toe and heel. White and black were used for the midsoles with grey coloring the outsoles. Red pops out at the tongue's Jumpman logo, lining of the tongue, and the bottom section of the eyelets.
Jordans Release Dates, News and Articles
Attention all sneakerheads and basketball fans! Read all about the oldest and latest Jordan releases on the eBay Sneaker Hub. From iconic retro styles to new collaborations, you'll find everything you need to know to complete your Jordan collection.
Jordan 3 Retro OG Mid Black Cement: A Brief Overview - FAQs
What is the Jordan 3 Retro OG Mid Black Cement?
The Jordan 3 Retro OG Mid Black Cement is a classic basketball sneaker of Nike's Jordan Brand. It features a mid-top silhouette with black leather, elephant print overlays, and iconic "Cement Grey" accents.
When was the Jordan 3 Retro OG Mid Black Cement released?
The Jordan 3 Retro OG Mid Black Cement made its debut in the year 1988. This release holds historical significance within the Jordan line, as it introduced the iconic design elements that have since become timeless symbols of the brand's legacy.
What is the elephant print on the Jordan 3 Retro OG Mid Black Cement?
The elephant print, a distinguishing textured pattern found on the toe and heel overlays of the shoe, is a hallmark design feature of the Air Jordan 3 silhouette. This design element is especially notable in Jordan sneakers for men, adding a unique and visually captivating aspect to the footwear.
Who is the designer of the Jordan 3 Retro OG Mid Black Cement?
Tinker Hatfield, a highly regarded designer renowned for his influential contributions to Nike's footwear lineup, is the creative mind behind the design of the Jordan 3 Retro OG Mid Black Cement. His innovative approach and design philosophy have left an indelible mark on the sneaker industry, making the Jordan 3 a significant representation of his design legacy.
Are there any special branding elements on the Jordan 3 Retro OG Mid Black Cement?
The Jordan 3 Retro OG Mid Black Cement showcases the iconic Jumpman logo prominently placed on the tongue, heel, and outsole. Additionally, a Nike Air logo patch is skillfully stitched onto the tongue, further enhancing its distinctive retro aesthetic. These branding elements contribute to the recognizable visual identity of the Jordan 3 silhouette.
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