The Jordan 1 Retro Cleats
The Air Jordan 1 is the sneaker that started it all, marking the beginning of the most iconic lineage of sneakers in history. In many ways, it's responsible for launching modern-day sneaker culture as a whole—and it almost didn't happen.
History of Air Jordan 1
As the story goes, the year was 1984, and Chicago Bulls' rookie Michael Jordan was a hot commodity for endorsement deals, with sneakers naturally being paramount.
Jordan had just come off a stellar college basketball season at the University of North Carolina. He wore Converse and was a personal fan of Adidas, so he took meetings with both companies, but they never reached a deal. It seems strange today, but at the time, Michael Jordan hated Nike—so much so that he refused to take a meeting with them.
He was persuaded by his mother, Deloris Jordan, to visit the Nike campus in Oregon and listen to their pitch. His plan was to go through the motions to appease his parents and agent but he ultimately left with a contract unlike any other.
Rather than walking in the shadows of established athletes like Magic Johnson and Larry Bird (which may have been the case had he signed elsewhere), Michael Jordan shone in the Nike limelight. He was paid more than any other athlete with a sneaker endorsement at the time. Nike made him the face of its growing presence in basketball, and gave him his own sneaker line—called Air Jordan.
Jordan 1 Retro MCS Triple Black
Released in 2019, the Jordan 1 Retro stands out on the field with a triple black colorway complimenting its synthetic leather and mesh upper. It comes equipped with a half-bootie to hold the foot securely in place during quick cuts and includes a full-length Lunarlon midsole for cushioned support. Furthermore, this pair of black Jordans sits on a wide base and boasts a 12-tooth cleated outsole for flexible traction on natural and synthetic grass. The Jordan MCS triple black cleats include the brand's signature logos on the ankle, side panels, and sole.
