A Look at the Air Jordan 1 High Bordeaux
The Air Jordan 1 is the sneaker that started it all, marking the beginning of the most iconic lineage of sneakers in history. In many ways, it's responsible for launching modern-day sneaker culture as a whole—and it almost didn't happen.
History of Air Jordan 1
As the story goes, the year was 1984, and Chicago Bulls' rookie Michael Jordan was a hot commodity for endorsement deals, with sneakers naturally being paramount.
Jordan had just come off a stellar college basketball season at the University of North Carolina. He wore Converse and was a personal fan of Adidas, so he took meetings with both companies, but they never reached a deal. It seems strange today, but at the time, Michael Jordan hated Nike—so much so that he refused to take a meeting with them.
He was persuaded by his mother, Deloris Jordan, to visit the Nike campus in Oregon and listen to their pitch. His plan was to go through the motions to appease his parents and agent but he ultimately left with a contract unlike any other.
Rather than walking in the shadows of established athletes like Magic Johnson and Larry Bird (which may have been the case had he signed elsewhere), Michael Jordan shone in the Nike limelight. He was paid more than any other athlete with a sneaker endorsement at the time. Nike made him the face of its growing presence in basketball, and gave him his own sneaker line—called Air Jordan.
Jordan 1 Retro High Bordeaux/Metallic Silver/White 2021
The Air Jordan 1 High Bordeaux is a follow-up on the classic Air Jordan 1 sneaker with a release date of November 20, 2021. The shoe prominently features the Swoosh and the wings logos, both on the sides, making this sneaker unmistakably on-brand, complementing its purposefully retro aesthetic. The Air Jordan Bordeaux colorway brings together bright white and silver elements with a striking Bordeaux color, a distinct purple named for the famous wine. This women's Air Jordan 1 sneaker features white leather paneling on the toes and a high-cut structure. The materials are standard for the Air Jordan 1 line, with suede overlays, smooth and textured leathers, and a nylon tongue.
Jordans Release Dates, News and Articles
Attention all sneakerheads and basketball fans! Read all about the oldest and latest Jordan releases on the eBay Sneaker Hub. From iconic retro styles to new collaborations, you'll find everything you need to know to complete your Jordan collection.